2021 - 2022
Fairbee
Webdesign
A conscious high-end multibrand fashion platform launching in 2021.
Client
Fairbee
Credits
Artwork: Studio Nijman
Role
As Art Director I was responsible for developing the Fairbee design system and creating all related artwork, including the logo, brand identity, the brand film, and web design.
Process
My personal mission at Fairbee was to show that sustainability and high-end fashion can coexist and even complement each other. I focused on combining strong aesthetics with a seamless, intuitive user experience and making conscious shopping feel effortless and alluring.
